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Jordan A. LaVine

Jordan A. LaVine concentrates his practice on trademark, copyright and unfair competition, strategic counseling, litigation, licensing, and prosecution matters. He is highly regarded within the legal industry and was recently named by the World Trademark Reviewas one of the top three attorneys in Pennsylvania for trademark prosecution, strategy, and counseling and he was ranked in the World Trademark Review’s highest band (gold) for his work. 

Mr. LaVine handles matters involving trademarks, trade dress, product configuration, unfair competition, trade secrets, copyrights, false advertising and Internet related intellectual property issues. His Internet experience includes handling domain disputes under the Uniform Domain Name Dispute Resolution Policy and counseling clients concerning website development and content protection. Some of Mr. LaVine’s representative clients are The New York Times Company,, Martha Stewart Living Omnimedia, The Vanguard Group, and Mr. LaVine represents clients of all sizes, from individuals to start-up companies to some of the largest companies in the world. He also serves as a member of the firm's Board of Directors. 

A frequent lecturer and author, Mr. LaVine speaks and writes on various topics in the intellectual property field. Mr. LaVine is a past co-chair of ALI/ABA’s course of trademarks, copyrights and unfair competition for the general counsel and solo practitioners and is a frequent speaker on topics related to intellectual property law.

In addition to this recognition by the World Trademark Review, Mr. LaVine has received numerous other recognitions, including being selected as a “Leader in the Field” in Pennsylvania for Intellectual Property by Chambers & Partners USA, 2008-2015; selected to Best Lawyers in America® in the field of trademarks and copyrights 2013 – 2016; was ranked by Trademark Insider Magazine among the top 25 trademark lawyers in the U.S.; and has been named a Pennsylvania “Super Lawyer” by Thomson-Reuters for many years.

For the past 11 years, Mr. LaVine has been an adjunct professor at Villanova University School of Law, where he teaches the course “Advanced Trademark Issues.” He has also been a guest lecturer at the Fordham University School of Law. 

Representative Matters

Mr. LaVine represents public and private companies in such industries as media and publishing, technology and telecommunications, consumer products and services, pharmaceuticals, healthcare, financial services, automotive, automotive chemicals and accessories, retail and commercial services, apparel, jewelry, software and food products, handling such matters as:

  • Advising companies regarding brand selection and the expansion and strengthening of their portfolios of intellectual property through registration, licensing and other means
  • Contested matters in the U.S. Patent and Trademark Office and the federal courts, including trial work and numerous preliminary injunction hearings on behalf of both plaintiffs and defendants
  • International procurement and protection of intellectual property rights
  • Assisting with the prevention of the misappropriation of intellectual property in electronic media, including the Internet
  • Selected to Best Lawyers in America® in the area of Trademark Law, 2015 – 2017
  • Named to the World Trademark Review 1000 List, 2011 – 2018, by IP Media Group
    • 2018: The "highly skilled" Jordan LaVine "knows how to deal with brand owners and achieve the best results for them. He understands that it’s not all about being right, but what is practical and economically viable for his client.”
    • 2017: Cited for being "very skilled and fantastic at prosecution on both a national and international level."
  • Selected as a 'Leader in the Field' of Intellectual Property, Pennsylvania, Chambers & Partners USA, 2008 – 2018
    • 2018: Clients applauded Jordan for being"knowledgeable, available and confident” as well as “extremely responsive and efficient.”
    • 2017: Sources praised Jordan for being "totally responsive," having his work "perfectly done" and that "he makes sure we're [clients] are totally protected."
    • 2016: Clients referred to Jordan as a "bright, creative trademark attorney" and a "true pleasure to work with.
    • 2015: "Very level-headed and even-keeled" in his work.
    • 2013: "Responsive and prompt with advice...and very pragmatic." 
    • 2011: "A real solid trademark attorney" with "great instincts." 
  • Named a Pennsylvania "Super Lawyer," 2005, 2012 – 2018, by Thomson Reuters, publishers of Pennsylvania Super Lawyers
  • Selected to Best Lawyers in America® in the area of Copyright Law, 2013 – 2016
  • Ranked by Trademark Insider Magazine among the top 25 trademark lawyers in the U.S in 2008
  • Selected as a “Leading Business Lawyer” in Intellectual Property by Chambers & Partners, 2005, 2006, 2007
  • Named a "Lawyer on the Fast Track" by The Legal Intelligencer, 2002

A description of the standard or methodology on which the accolades are based can be found here. No aspect of this advertisement has been approved by the Supreme Court of New Jersey. 

  • International Trademark Association
  • Philadelphia Bar Association
  • Philadelphia Intellectual Property Law Association



Articles & Alerts


  • New York
  • Pennsylvania
  • U.S. District Court for the Eastern District of Pennsylvania
  • U.S. Court of Appeals for the Third Circuit


  • Villanova University School of Law, J.D., 1996
  • Colgate University, B.A., 1993