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Jordan A. LaVine

Jordan A. LaVine concentrates his practice on trademark, copyright and unfair competition, strategic counseling, litigation, licensing and prosecution matters. He handles matters involving trademarks, trade dress, product configuration, unfair competition, trade secrets, copyrights, false advertising and Internet related intellectual property issues. His Internet experience includes handling domain disputes under the Uniform Domain Name Dispute Resolution Policy and counseling clients concerning website development and content protection. Mr. LaVine is a member of the firm's Executive Committee.

Prior to joining Flaster/Greenberg, Mr. LaVine was the chair of Akin, Gump, Strauss, Hauer, Feld’s Philadelphia Trademark, Copyright and Internet Practice Group. He has authored and lectured on various topics in the intellectual property field. Since 2001, he has been a presenter on prosecuting trademark applications in the U.S. Patent and Trademark Office for the annual American Law Institute/American Bar Association (ALI/ABA) course “Trademarks, Copyrights and Unfair Competition for the General Practitioner and Corporate Counsel” and he has co-chaired the course since 2005. Additionally, since 2002, he has been an annual presenter at the Pennsylvania Bar Institute’s “Business Lawyers’ Institute” on various intellectual property issues, including the topic “Protecting Your Intellectual Property in Cyberspace,” and was invited to serve as a panelist at the 2004 annual meeting of the American Association of Corporate Counsel in Chicago.

His published articles include, “Invoking the Fair Use Doctrine Depends on Scope of Reproduction,” published in the Metropolitan Corporate Counsel, July 2003, and “Prosecuting Trademark Applications in the U.S. Patent and Trademark Office,” published in the Intellectual Property Counselor, August 1, 2002.

Mr. LaVine is an adjunct professor at Villanova University School of Law, where he teaches the course “Advanced Trademark Issues,” and has been a guest lecturer at the Fordham University School of Law since 2001. 

Representative Matters

Mr. LaVine represents public and private companies in such industries as media and publishing, technology and telecommunications, consumer products and services, pharmaceuticals, healthcare, financial services, automotive, automotive chemicals and accessories, retail and commercial services, apparel, jewelry, software and food products, handling such matters as:

  • Advising companies regarding brand selection and the expansion and strengthening of their portfolios of intellectual property through registration, licensing and other means
  • Contested matters in the U.S. Patent and Trademark Office and the federal courts, including trial work and numerous preliminary injunction hearings on behalf of both plaintiffs and defendants
  • International procurement and protection of intellectual property rights
  • Assisting with the prevention of the misappropriation of intellectual property in electronic media, including the Internet

Honors & Awards

  • Selected to Best Lawyers in America®, 2013 - 2014
  • Selected as a 'Leader in the Field' of Intellectual Property, Pennsylvania, Chambers & Partners USA, 2008 - 2013
  • Named a Pennsylvania "Super Lawyer," 2005, 2012, and 2013, by Thomson Reuters, publishers of Pennsylvania Super Lawyers
  • Named to the World Trademark Review 1000 List, 2011 - 2014, by IP Media Group
  • Ranked by Trademark Insider Magazine among the top 25 trademark lawyers in the U.S in 2008
  • Selected as a “Leading Business Lawyer” in Intellectual Property by Chambers & Partners, 2005, 2006, 2007
  • Named a "Lawyer on the Fast Track" by The Legal Intelligencer, 2002

Professional Affiliations

  • International Trademark Association
  • Philadelphia Bar Association
  • Philadelphia Intellectual Property Law Association


Seminars & Speaking Engagements

Articles & Alerts

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Practice Areas

Industry Groups



  • Villanova University School of Law, J.D., 1996
  • Colgate University, B.A., 1993