Administrative

Flaster/Greenberg is seeking an experienced Director of Marketing. The position is located in our Cherry Hill, NJ office and requires occasional travel to Philadelphia, other firm office locations, and firm events. The Director of Marketing oversees a marketing department staff of three and reports to the Executive Director. This person is responsible for directing all of the firm’s marketing, business development, client relations and promotional activities creating, managing and implementing marketing strategies and business development activities. Primary responsibilities include, but are not limited to:

  • Develop strong, responsive relationships with managing shareholder and practice group chairs. Meet with practice groups and individual attorneys to assist in the development and implementation of marketing and business development plans, including cross marketing opportunities
  • Assist with the roll out of the firm’s CRM software; utilize the features of CRM and execute the software among all practice areas
  • Oversee and direct the firm's marketing and client communications programs including firm identity program, printed collateral materials, graphic design, social media, advertising, and web site content
  • Incorporate in-depth knowledge of relevant industries and business practices into firm-wide business strategies; anticipating client needs and trends and developing responsive solutions to support practice groups and individual attorneys with their cooperation
  • Evaluate and make suggestions regarding firm/lawyer participation in sponsorships and other networking opportunities
  • Assist attorneys in enhancing legal services proposals, prospect and client capabilities presentations and responses to Requests for Proposals (RFP’s). This includes writing, editing and updating pitch letters, practice descriptions, and attorney bios to address specific legal service requests
  • Through delegation, communicate up-to-date strategic marketing goals and plans, and positioning statements with communications manager for communications consistency as they relate to:
    • Press announcements for new attorneys, bios, news releases and other firm announcements;
    • Practice group and firm collateral materials and client alerts;
    • Communication of attorneys’ personal marketing goals as they relate to public relations activities;
  • Develop, manage and track Marketing budget and expenditures, including helping align the budget to business development efforts

Specific Requirements:

Ideal candidate will have 7 - 9 years experience in marketing, business development and public relations; preferably within the legal profession and/or professional services environment. Bachelor Degree in Marketing or related field; MBA a plus. Ability to create strategic marketing/business development plans and implement activities. Must be able to work autonomously, balance strategic and tactical issues. Strong external and internal relationship building skills. Strong project management skills including work planning and work delegation.

Flaster/Greenberg seeks exceptional employees who want to become a part of our dynamic team. To be considered for this opportunity, please forward your current resume, writing sample and salary expectations by email to recruiting@flastergreenberg.com.  

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