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Alternative Paths to Funding Beyond Venture Capital

Alliance for Women Entrepreneurs
September 23, 2014

The ever-changing economic and business landscape has created new and compelling funding alternatives for today's entrepreneurs, but navigating these new paths and determining the right course can be ever-more complex.  From start-up to high-growth stage, this program will look beyond the traditional paths for funding and discuss how entrepreneurs have approached alternative funding options.
The alternatives are many, but are not necessarily easy.  The most successful entrepreneurs are those who think creatively not only about their businesses and offerings, but also about their funding and financing options.   Please join us to hear from our panel of experts about crowd funding, microloans, grants opportunities, and other paths for funding, beyond institutional or angel venture capital.

Date and Time:

Tuesday, September 23, 2014
5:30 - 8:00 pm


Quorum - University City Science Center   Directions
3711 Market Street
Philadelphia, PA  19104


AWE Members:  Free
Non-Members:  $50


Mark Roderick, Shareholder, FlasterGreenberg PC
Markley S. Roderick concentrates his practice on the representation of entrepreneurs and their businesses. He represents companies across a wide range of industries, including technology, real estate, and healthcare.  Expanding on his in-depth knowledge of capital raising and securities law, Mr.Roderick is spearheading Flaster/Greenberg's Crowdfunding Practice. He also is a member of the firm’s Mergers and Acquisitions, Business and Corporate, Taxation and Healthcare Groups.  Mr. Roderick has more than 25 years of experience representing individuals and businesses in a wide variety of transactions.

Mr. Roderick writes and lectures frequently for professional groups. Recent lectures have covered raising money from investors, franchising laws, and business contracts. He also maintains a Crowdfunding blog, which contains news, updates and links to important information pertaining to the JOBS Act and how Crowdfunding may affect your business.

Mr. Roderick also developed and moderates a seminar series for entrepreneurs co-sponsored by the Rutgers-Camden Business Incubator, the Burlington County College High Technology Small Business Incubator, and the Rutgers-Camden Small Business Development Center. In this series, panelists guide the entrepreneur through key legal aspects of business development and growth.


Rose Cook, CEO, FlexPro Group 
Rose Cook is President and Co-Founder of The FlexPro Group, a project management consulting firm for the pharmaceutical industry. She is responsible for the firm’s overall strategy, operations, and business development. Since the company’s inception in 2008, FlexPro has been recognized by Inc. Magazine as one of America’s Fastest-Growing Private Companies; ranked #290 in 2013 and #104 in 2012. Rose, and her twin sister and business partner, Lynn Faughey, have also been featured by Inc. Magazine as "Top Female CEOs" and "Top Asian Entrepreneurs." The company has also been locally ranked on the Philadelphia 100, a list of fastest-growing privately-held entrepreneurial companies; ranked #6 in both 2013 and 2012.

Rose is a graduate of Rutgers University’s College of Engineering, with a Bachelor’s Degree in Mechanical Engineering, and has also completed MBA courses in Pharmaceutical Management.

Prior to founding The FlexPro Group in 2008, she held various technical and managerial positions in large Fortune 500 companies including Johnson & Johnson, Colgate-Palmolive, and Nabisco. Her experience in the Life Sciences industry includes pharmaceutical, biotechnology and medical devices. Rose has led global and cross-functional teams in several areas including Project Management, Package Engineering, Device Development, Equipment Engineering, Contract Site Management, Manufacturing, and Procurement. In addition to New Product Launches and Supply Chain Operations projects, she has also partnered closely with R&D groups on Drug Development and Technology Transfer projects.

Heather Hanowitz, Director of Business Lending, FINANTA
Heather Hanowitz joined FINANTA in 2010 with three years of international lending experience and expertise in portfolio risk management, profitability forecasting and training management on risk-based pricing concepts. As Director of Business Lending at FINANTA, Heather leads the organization’s administration of business loans including microloans up to $50,000 and economic development loans ranging from $50,000 to $2 million. Heather conducts all business loan assessment, underwriting, and closings, and provides technical assistance to clients on an ongoing, as-needed basis. Heather also assists in the development and implementation of new FINANTA programs and products.

Prior to FINANTA, Heather was a Value Analyst for De Lage Landen, an equipment leasing financing agency owned by Rabobank of The Netherlands. While working at their US headquarters in Wayne, PA, Heather conducted risk-based pricing valuation and cash flow modeling for multi-million dollar leasing portfolios. She also supported the Mergers and Acquisitions team during confidential pricing negotiations and served as interim Controller for the company’s IT division for over 3 months.

Heather holds a Bachelor’s Degree in Mathematics and Spanish from Bryn Mawr College in Bryn Mawr, Pennsylvania.

Solomon Wheeler, Lender Relations Specialist, U.S. SBA
Solomon Wheeler joined the Philadelphia District office team in 2013 and has over 15 combined years in commercial lending, small business development, and corporate finance. He currently works with local and regional banks to promote US SBA loan guarantee programs such as 7(a), Export Working Capital, Small Loan Advantage and SBA Express. He is also the project manager for the SBA’s Emerging Leaders program, a mini-MBA program for small business owners. He previously served as a Business Opportunity Specialist for the 8 (a) Division of Program Certification and Eligibility. Prior to that, he served as the Finance Director for The Business Center for Entrepreneurship (Philadelphia), a business development and technical assistance organization. He has worked as a commercial lender (Wachovia), finance manager (Coca-Cola), and corporate Senior Auditor (Unisys). He has a bachelor’s degree in finance from Philadelphia University and a master’s degree in finance and international business from the University of Pittsburgh.

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